Web Business Resource

A few nights ago I setup 4 new campaigns with Google AdWords.

I was already using Yahoo Search Marketing. I decided to also start with AdWords for two reasons: Firstly, AdWords lets you put minimum bids lower than $0.10. Secondly, I feel Google does more to combat click fraud and provide quality traffic.

Anyway, I use to not want to use PPC advertising because I did not like to spend so much money on advertising. However, I changed my mind about 6 months ago when I tested them out. For one, they did a lot better than I realized. I guess the advertising does so well because the traffic they send is very targeted. They send you people who are genuinely interested in your website, assuming you choose relevant keywords and make appropriate ads in your PPC campaign.

You can set the maximize price you’ll pay for clicks as low as $0.10 on Yahoo. You can set it even lower on Google AdWords. (Though, popular keywords will be inactive unless you bid a certain amount.) If your internet business model does not allow you to spend much on advertising per visitor, then you can just bid low amounts on long tail keywords.

The way I see it is this: If you do not make more than $0.10 per visitor on average, then your website is not monetized well enough which is probably due to it being a poor website.

If you have a good enough website, then users who are introduced to it will come back more often and will spread the word about your website. So, you can pay more to introduce people to your website if your website is better. Also, you may need to monetize your website better in other ways. For example, depending on your internet business model, you may need a better product line, better sales pages, or better ad placement.

If you think your website is not good enough yet, then start improving it and monetizing it better. If you think it is good enough already, then I highly recommend you sign up for AdWords and start by bidding very low amounts. You can set your budget as low as you want, so you can try AdWords without spending too much. So why not try it out?

I have been trying a lot of PPC (pay-per-click) advertising lately. Even on my websites that are only monetized with contextual ads have done well.

I only recommend working with well-known companies such as Google AdWords, Yahoo Search Marketing, or Microsoft AdCenter.

If you make the minimum bids on long-tail keywords, you can get PPC traffic that costs you $0.10 per click or even less.

The traffic is pretty good quality.

If your website is monetized well enough, you will make a profit. For example, if you pay $0.10 per click, then you will make a profit as long as you make more than $0.10 per visitor on average.

Having a great website will be easier to monetize well. If it is a good, useful website, then the visitors will tend to stay for longer, they will come back, and they will spread the word about your website. That will give you more page-views for each click you buy which will lead to you being able to make more money, whether you are publishing ads or selling products of your own.

If you are not making more than $0.10 per visitor on average, then try to monetize your website better. You can monetize it better by creating a new product to sell, by publishing more ads or different ads, and by making your website better.

I have found a trick for making a website popular. If you have a great website but still need to increase your regular traffic this method may work for you. You just need to have the site monetized well enough that you can make more in revenue than you will spend on PPC advertising. You can do this by making the minimum bids for long tail PPC key phrases. Most PPC will let you set your maximum bid at $0.10 or even lower. Then just make sure you make more than $0.10 per visitor. If you have a great website, you can most likely do that because your visitors will stay on your website long enough to buy something, click on your ads, or do whatever causes you to earn money.

If you make more in revenue than you spend on the visitors, then you can keep reinvesting the revenue back into even more ads. That will keep increasing your budget and thus your total amount of visitors. If you have a great website, a lot of these visitors will continue you to return and will tell their friends. They will sign up for any newsletters you have, subscribe to any feeds you have, and join any membership system that you have.

Remember, the two main things you need for this method: You need to have a great website, and you need to have monetized the website well.

What do you think?

Do you think you have a great website, but you are having trouble getting it off its feet? Sometimes it can be hard to get a website going. For example, it can be hard to get those first few members to join. You can have the best website, but if nobody knows about it then it cannot begin to become popular.

Here’s a great idea to help you.

Get a part-time job. If you already have a day job, get an extra job. Then, use your entire paycheck from that job to buy PPC advertising from a trusted supplier such as Google AdWords or Yahoo Search Marketing. This will bring you a lot of quality traffic. The traffic is usually very highly targeted.

If your website is really good, then this flow of traffic will give your website its start. The visitors will tell their friends, favorite your site, sign up, link to you, and so on.

If your site is no good, then you will be wasting your money. If you do not think it is worth the money to advertise, that probably means that your website needs to be improved. Make your website better first.

I have been running a PPC ad campaign with Yahoo Search Marketing recently. I have been happy with the results so far, even on my websites whose main income stream is AdSense.

By placing low bids, you may be able to make more money publishing PPC ads than you will spend advertising with PPC. Even if it costs you a little more, it may be worth it to get your website off its feet.

Before starting a PPC campaign, make sure you have already made a great website. Don’t waste your time or money advertising a lame, low-quality website. Too many fools think they can make money by throwing up a junky website and marketing it.

What do you think?

by Lorne Robinson

Pay Per Click (PPC for short) search engine advertising is an affordable form of Internet advertising. Online advertising is growing in popularity and by 2008 is expected to reach 8 billion dollars. Search engine advertising is all about getting traffic to your website. So this advertising will help more qualified buyers find your website that offers them the product and/or service they are looking for.

Of course nothing is as simple as it seems and advertising on the Internet is no different. Although advertising generates leads, it is also important for searchers to find relevant information in the website they are directed to. Information is an asset in any advertising campaign that is often overlooked by website owners. Keep in mind that visitors are much more likely to purchase products and/or services from a company that provides them with quality and useful information they need to make an informed decision.

Qualified traffic with PPC search engine advertising

The first benefit of online advertising is it provides qualified traffic to your website. Users that click on your ad are those in search of the product and/or service you provide. This greatly reduces unnecessary clicks from non-prospective visitors that only produce expenses not profits. PPC advertising is one of the fastest ways to get a return on investment.

A bidding process is used to establish the price of specific keywords and/or key phrases. Budgets for Internet advertising can range from $100 to $100,000 depending on the number of keywords and/or key phrases used and also the bid price for each of these words and/or phrases. Prices can climb quickly as more and more website owners bid on the same words and/or phrases thus causing the prices to rise.

In general PPC ads are placed on the top, bottom and to the right of search engine results to which they are relevant. The highest bids for keywords and/or phrases get top billing on the search engine results page. Getting top placement provides greater opportunities for your Internet ads to get clicked by qualified searchers.

Elements of PPC search engine advertising

Web advertising involves three basic elements: constant monitoring, response analysis and refinement are the essential elements involved in search engine advertising. Proper management of your advertising will result in profits for the business owner.

With search engine advertising it is possible for you, the site owner, to monitor the productivity of each of your ads. This gives the you the opportunity to turn off any pay per click ad that is under performing. Thus online advertising provides the most economical way for the you to advertise on the Web.

The cost incurred in online ad campaigns is dictated by clicks made on your ad. The number of clicks made on ad is subtracted from the initial amount invested by you to the search engine company, such as Google and Yahoo. To minimize cost and maximize return on investment (ROI for short), you will need to closely monitor all your advertising campaign.

How to use PPC search engine advertising

Some businesses are unable, or more to the point, unwilling to get the most out of their advertising campaign. Getting the most bang for your buck involves more than bidding on the most popular keywords. Information is key to most online users. Providing relevant information will help bring about a long-term relationship with an online user that will likely result in a sale. Information provided to online users could be in the form of a newsletter or e-zine that they would opt-in to an e-mail list to receive. Sign-ups may cover the expenses of a search engine advertising campaign if you charge for this information. A better idea would be to give away this information for free in return for your visitors name and e-mail address. This will not only make your customers happy but will also give you a qualified lead for future up-sales and/or resales. It is a win win situation.

Pay per click search engine advertising is a continual process that requires hands on supervision and a thorough understanding of search engines. Businesses may opt to hire the services of a professional or do their advertising with in-house experts. Whatever course of action is selected, a business is sure to get a reasonable return on their investment with search engine advertising.

Good luck

Lorne Robinson

http://www.thelmrcompany.com

by Raymond Nesa

Pay per click advertising is surely the quickest way to divert quality traffic to your site. There are a number of benefits to it. You don’t have to spend ages to see traffic to your site. You don’t have to spend astronomical sums on advertising and it can be set up instantly. And now you have one of the biggest and perhaps one of the most efficient PPC programs in the form of Google AdWords. These are the ads that you would find in the right hand column in a Google Search.

It is fairly simple to understand. You would have to prepare a 4-line ad for Google and then have a series of corresponding “keywords” for it. As per your directions, when the keywords are searched for in the search engine, your ads would be displayed. If someone clicks on your ads, you would have to pay some money. Other PPC programs also function in the same way.

There is one more thing. The frequency with which your ads would be displayed and the position of your ads on the page; both would be governed by your budget. It goes without saying that the higher your budget, the more frequent would be the display of your ad. You also get the option of “bid” for the cost of the ad. The more your bid would be the better placed your ad would be on the page. But you would have to be careful when you use this PPC. You would have to choose your keywords well.

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by David Marc Fishman

Why use Pay Per Click advertising? Using Pay Per Click advertising you can measure and statistically calculate ROI in a market within a few days for hardly any money. The popularity of pay per click advertising has generated plenty of interest from online and offline businesses.

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. In the pay-per-click world, your business depends on first impressions. Webmasters with open wallets have found that pay-per-click can provide traffic within hours or even minutes of a website’s launch. When looking to advertise online one of the best advertising for your money is pay per click, since you only pay when some clicks, and if a potential customer clicks they are interested in your product.

PPC ads are found on websites, search engines and advertising networks these ads show up as text ads and appear on the sites, these ads will adjust themselves to what ever the theme is of each page. Of course, there’s really a lot more to a successful PPC campaign, but that’s it in a nutshell. The benefits of PPC are numerous.

Since there are so many companies on the World Wide Web you need to make your site and product stand out above all others. One marketing technique is to be listed in search engines – but again, with thousands of companies offering the same products and services as you, how can your scream for attention be heard.

Now, there any more cost effective marketing method. 1: Using Pay Per Click Advertising is a very inexpensive way of advertising. One thing that matters the most is how many visitors or should we say targeted visitors you can get to your site, the more qualified they are the more sales you will make. The biggest stumbling block for most home business owners is marketing their business.

When advertise on search engines you purchase clicks, you pay for only clicks you receive. When you look at search engine results and rankings don’t believe all these results are from free traffic, many gurus use paid advertising to get the results they want and to get to the front page of the search engines. Businesses buy advertising on specific search phrases, and are then charged each time a person clicks through to their web site. Using the pay per click advertising you can get you site up to the top 10 in no time.

Pay per click advertising companies provide targeted traffic to your website, meaning everybody who comes to your website are looking for your products or services. Its very easy to place a pay per click ad, find the keywords your want to use, write the ad header and the body, put you link in and choose the amount of money you want to spend.

In order to get the most from PPC campaign, you have to know what keywords are going to work best for your field and what keywords are going to generate the most traffic. Choosing to bid on the right keywords can be key to your pay per click success. Choosing the wrong keywords will negate even the most well planned Pay Per Click.

David Marc Fishman is the owner of Linknetics, article submission and directory site. The link marketing software that promotes link exchange

by Wayne Wu

Google AdWords is an effective means of pulling in targeted traffic to your website. It allows you to get your site listed on the first page of the search results on Google and its advertising network for virtually any keyword phrase you can imagine. I’m convieced that Google is the best advertising channel that can generate consistent and quality traffic day in and day out.

Before tapping into a new market segment, you should test it with Google first, and then move on to experiment with other advertising methods using the data and statistics of traffic patterns you get through Google AdWords. However, you’d better do it right because advertising on Google is not something you can afford to screw up. If you don’t know the proper way to implement Google’s system, you’ll end up spending 50% more than you should be buying their clicks.

After working with Google AdWords for the several years, I have pretty much experienced every mistake one could make when using Google AdWords. Below is a list of the top 6 mistakes that you should avoid.

1. Bidding too high for the top position:
When it comes to bidding on keywords, it seems like you should bid for the top placement. However, the biggest problem with the top spot is that there are many Internet surfers who click on ads without reading them first. Top ads are most likely to receive unqualified clicks. Also, you may overbid relative to profit potential. Unless you have predetermined data indicating a high bid will return a positive ROI, you need to keep your bids low. You may not be able to attract lots of traffic, but you can collect CPC and conversion data before going deeper into the niche you are exploring.

2. Implying that the promoted product or service is free:
Inexperienced advertisers tend to lure in visitors by implying that the product they are promoting is free. Bad idea! Traffic alone doesn’t mean anything. Only sales pay your bills. Doing so will only attract tire kickers who are not interested in buying anything from you, and you’ll be paying for each one of them. A good Google ad is all about striking a balance and attracting the right type of traffic.

3. Bidding on generalized keywords:
Common keyword phrases can suck up a lot of ad spending without producing any conversions. Those people who search very broad terms like “make money” don’t know what they want. They are still in the research phase of the buying lifecycle. Your advertising should be tailored to your market’s buying habits.

4. Setting a low daily budget:
The daily budget for your campaign is the ceiling on your daily spending. You can set this number at whatever you want. Some people say it is a good idea to start out with a low daily budget while you refine your AdWords effectiveness. However, my experience tells me if you set your daily budget too low, your ad won’t get served with every search query that is made with your keywords. Google’s system takes your daily budget, as well as other factors, into consideration and serves your ad accordingly. Set your daily budget about 5 times the amount that Google suggests, and monitor your campaign regularly.

5. Leaving the content network on:
Probably the most common mistake people make is using the content network. Unless you have great experience, you should turn off the content network. You can incur a large amount of advertising dollars on the content network very quickly while getting very low quality traffic from it.

6. Linking directly to merchant’s website:
Direct linking is easy to be set up, but it doesn’t allow for the opportunity of pre-selling your visitors. You could be wasting your money if your merchant’s website doesn’t convert. If you’re promoting a specific product or service, you may want to create a landing page where you can pre-sell and promote more than one similar products at the same time to produce higher conversions.

These are just some of the mistakes that are easily made by advertisers while working with Google AdWords. PPC advertising is pretty competitive, and it’s impossible to achieve success with mistake ridden AdWords campaigns. Making as less mistakes as you can is the first step of avoiding being taken out of the Internet marketing game.

by Chris Walker

Many people do anything and everything to get traffic to their website. But what are actually the best ways to get traffic to your website? Well, I decided to narrow it down to two strategies: SEO and PPC. People tend to use one or the other, but throughout this article I want to discuss the benefits of both and why you should use both methods to your advantage.

Lets kick things off with SEO…

When building the pages of your website, you must choose targeted keywords that represents your website’s theme (remember to make sure your keyword appears high on the page, preferably within the first 100 characters—the spiders love it). Search engine optimization is the way you present those keywords to all the search engines. With seo, you are basically optimizing your pages to make sure that all the search engines know what your pages are about (optimizing your pages also ensures that you will be listed as high as possible on the search results pages for your keywords). Since we want to optimize our pages so that the search engines can find our keywords easier and faster, we must write pages that include the following: