Web Business Resource

by Wendy Mcleod

Q1. What is search engine optimization (SEO)?

Search engine optimization (SEO) is the process of guiding the development or redevelopment of a website so that it will naturally attract visitors by gaining top ranking on the major search engines for selected keyword phrases.

Q2. Why should I go in for search engine optimization?

Search engine optimization is required to gain more exposure on the Internet. This helps to drive more good quality traffic to your site. So every site needs optimization for better performance.

Q3. How long will it take me to get to the top of the search engines?

It takes around 1 month to 6 months to gain ranking. Google takes more time to spider up the websites than other major search engines

Q4. Are search engine rankings guaranteed?

A, It is not possible to guarantee top ten rankings for generic terms. Secret algorithms that are programmed by the search engines determine the rankings. No SEO firm has control over the algorithms, hence it is difficult guarantee rankings.

Q5. What are the factors on which your site rankings depend?

The below listed factors are responsible for good rankings.

o The competition for your key phrases

o Number of links pointing to your website

o How long your site has been on the web

o The magnitude of your current web presence

o How much good content is provided on your site

o The strength of your post monthly maintenance plan

o The design of your website

About The Author: Wendy Mcleod works for Internet marketing Las Vegas.

by Stephen Mcbride

Promoting a business on the web has its own challenges,albeit, a little more complicated than the normal promotional activities undertaken. No doubt, there are hundreds of ways to do this.

The challenges include presenting to a global audience, servicing more and more geographical areas and increased investment on web services, marketing techniques and back end logistics to service global customers. To begin with the following steps are necessary to make a head-way:

1. Listing: Getting listed on various business directories and associated databases is the first and foremost step in promoting a web business. Most listings are given away for free. These listings or directories are the first place when people look for products and services like electricians, designers etc.

2. Contacts: Word-of-mouth promotion can get a lot of business while starting out on a web promotion spree. Making personal connections and asking friends and relatives to buy from the site can get a lot of direct goodwill and increase traffic to the web site. In the long term, these personal contacts will keep you in good stead building local business and goodwill.

3. Website: Make sure your website is aesthetic with good, clean and crisp design and colors. Good and easy navigation is a must with easy to use shopping carts. Try and use one or two good testimonials to give the website a professional and disciplined look. Keep information on a need to know basis, product or service wise.

5. Advertise: Initially advertising on relevant sites would bring in good traffic. You can use banner or pay per click advertising to achieve this. Parallel to this, the process of search engine optimization can be undertaken, so that, when you finish off with pay per click or banner advertising, the traffic does not stop but increases due to better search engine placement.

6. Freebies and Schemes: Another important way to advertise on the web is to combine advertising with freebies or discounts on products and services that can induce visitors to come and buy from the website.

8. Branding: Whatever advertising route you may take, make sure that branding and image remains intact. Always remember web promotion is to help you promote your brand and is not a substitute to normal business. Always treat web business and promotion as an extension of normal business unless you have only a web based business. The synergy between normal and web based business should remain intact irrespective of marketing and sales practice differences.

Start small on web promotion and accelerate gradually to have a successful long term web based business.

About The Author: Stephen Mcbride’s flash website is located at http://noahsraindesign.com

By Groshan Fabiola

Undoubtedly, online marketing is a powerful and continuously expanding industry, which has gained a lot of ground in the last few years. As a result, thousands of businesses nowadays choose to promote and sell their productsservices via the Internet, permanently aiming to acquire, develop and implement the latest, state-of-the-art online marketing solutions.

Apart from always trying to obtain and use the most efficient and competitive existing Internet marketing solutions, you should also consider building reliable short-term and long-term marketing strategies in order to improve the exposure and profits of your online business. Although they account for many other different aspects, the great majority of today’s Internet marketing solutions and strategies revolve around a common objective: attracting as much targeted website traffic as possible.

Regardless of the types of products, services or affiliate programs you are promoting and selling online, the most basic goal behind online marketing consists in attracting high-quality, targeted traffic. Although any kind of traffic can help boost the popularity of your business, only targeted website traffic is capable of increasing the profitability of your company. While normal website traffic consists of random, occasional visitors, targeted website traffic mostly consists of potential costumers! In order to start selling more and become more popular, you should channel all your efforts towards drawing large numbers of possible clients to your products or services. Here are the best ways to achieve this:

Offer valuable products free of charge! Obviously, this online marketing strategy is very effective in attracting new visitors. And if you think about it, giving away a certain type of product for free won’t actually cost you any money at all! The process of distributing free products on the Internet doesn’t cost you a dime; all you have to do is find something interesting to offer to your visitors, give it away free of charge and then simply observe the results. Popular freebie examples are: e-books, software products or tutorials.

Achieve a high position for your website in the search engines! This is a very common and extensively used online marketing strategy, renowned for its efficiency in drawing more quality visitors. However, it is important to note that the process of submitting your site’s URL to the popular search engines is not sufficient for positioning your website higher in search engine queries. In order to achieve higher search engine rankings, you should carefully optimize every page of your website, improve your site’s content and try to convince more affiliate websites to link to your pages. By doing so, you will soon begin to achieve higher search engine rankings for your website and attract more costumers to your business.

Consider advertising in ezines! This type of advertising is very cheap (especially compared to traditional, offline means of advertising) and can get you lots of new quality visitors in no time. Ezine advertising brings many benefits to website owners: it is very reliable, doesn’t require much time and effort, and it is also more affordable than other forms of advertising. In order to get the most out of this commonly applied Internet marketing strategy, you shouldn’t miss the opportunity to publish your own ezine! E-magazines and e-newsletters have great potential for attracting more targeted traffic to your web pages; all you have to do is come up with a way for website visitors to accept receiving your regular email notice. This strategy will help you establish and maintain a permanent connection with your websites’ visitors, and is vital for hanging on to your already existing costumers.

Establish joint ventures! Joint ventures are a very effective way to get high-quality, targeted traffic and thus boost the profits of your business. Considering the fact that joint venture marketing is extremely popular these days, you shouldn’t face any problems in finding competitive joint venture candidates. You should contact multiple webmasters who are interested in forming joint ventures and stick with the most serious and reliable ones.

Write and post articles at your website! Last, but not least, this Internet marketing strategy is renowned for its simplicity and great efficiency in attracting new visitors to the pages of your website. This method mainly consists of creating topical, interesting articles, posting them at your website (it is best to post articles whose contents are relevant to your business) and offering other webmasters the permission to republish your articles on their websites. As long as your website contains articles of good quality, this strategy works like a charm!

These popular online marketing solutions and strategies are renowned for their great potential of attracting more targeted traffic to businesses who sustain their activity online. Spend some time experimenting with each of these methods and use the ones that best suit you and the business you are running.

About The Author: Groshan Fabiola’s website has information about online marketing and internet marketing.

by John Gergye

My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins.

Inadequate Keyword Research

Hey! If you’re going to spend hours developing a web site, isn’t it smart to invest some time to insure you’re focusing on the most traffic laden keywords?

Especially when typically the plural form of a keyword phrase generates way more traffic than the singular form. For example “dog dishes” rather than “dog dish”.

Yet just this week I was asked to look at a site that had focused on the singular form. Evidently the owner hadn’t bothered to do any digging to make sure that was their best keyword move.

Look, you’ll never know for sure unless you research it. Besides, you can access Wordtracker, the tool of choice for what? a measly $7 a day.

Even better here’s a quick and dirty way to get the most out of that day.

Search for your target keyword in Google.

Visit the top ranking sites. Use the “View Source” feature of Internet Explorer to check out the keyword meta tag of each site. You’re looking for a site listing lots of keywords there. Do this with each of the top listings or until you find one stuffed to the gills with keywords. Ah-ha! There’s your starting point for your list of likely keyword phrases.

Repeat with a couple of other sites and you’ll soon have a long list of candidates to check out in Wordtracker.

Enhance your list further using this tool:

http://www.promoteindia.com/keywordtool-beta.htm.

It will give you more keyword ideas from Google and Overture.

Now you’re ready for Wordtracker.

Once you’ve compiled your Wordtracker results, you could simply sort by KEI and then by searches per day.

That gives you the strongest keywords with the most searches. (And yes, I realize KEI assumes all search engine listings are of equal value. But I did say this was “quick and dirty” didn’t I? However if you want another approach that improves on KEI there’s a spreadsheet available at http://www.seo-works.com/seo-resources/keyword-effectiveness-rank.html)

Anyway, once you’re sorted your keywords in some way to highlight the most profitable, simply take the top 25 on the list and create content for those first. No, not every one will be a natural born traffic magnet. But enough of them will be to get the ball rolling.

Repeat with the next 25. Don’t stop until you have at least 100 pages of hot content.

Remember, two or three word keyword phrases are usually your best bets. And I really like keyword phrases that are actually several keyword phrases in one. For example “irish setter dog dishes” gives “irish setter”, “irish setter dog”, “dog”, “dog dishes”, “setter dog dishes”.

Site Bloat

Twice this week I was asked to look at sites that would have let me read War and Peace while waiting for them to come up. And no visitor is going to have a copy of that handy.

To avoid losing any precious visitors lose the huge graphics. One of the sites had a graphic 501K in size! No wonder it took nearly two minutes to load up on a 56K modem.

Then too lose the Flash - unless you have a very good reason for using it. Even then lose the Flash.

If you’re wondering how your site’s download time measures up test it here: http://www.netmechanic.com/toolbox/html-code.htm

It won’t cost anything to find out. But a slow loading site can cost you plenty. Because as the Net Mechanics follow up reports says, it’s a good idea to keep your page load times under about 12 seconds on a 28.8 modem. Otherwise your visitors will be wearing out the back button trying to escape.

Too Few Links

Did you know links can account for up to 80% of your success with Google? Yet someone else complained to me about how much work it took to get them.

Well doh! Ever think that maybe that’s why (in part) Google assigns so much value to links? Because you can’t quite as easily game links as you can on page content? Meaning you actually have to work to get links. Both by having link worthy content and by actively seeking them out on a regular basis.

It’s a given that most niches require you have a healthy collection of links to be competitive. Yet if you’re lucky enough to be in a niche that doesn’t, but you do, then you can easily dominate those rankings.

Anyway in a nutshell you can easily avoid these three search engine sins. Do your keyword homework. Keep your pages on a strict diet. And don’t forget link up with as many other quality sites as you can.

Do all that and you’re well on your way to search engine success. Ignore this advice and you’re, well you know, your Google goose is probably cooked. Leaving you perpetually stuck in Google purgatory.

Copyright 2006 John Gergye

About The Author: John Gergye shares more ideas like this in his just updated eBook “Traffic From Google in 35 Days”. Find out more here: www.traffic-test-tube.com/j/tfg35cl.shtml Or test your search engine IQ by taking his seo quiz and get the free special report “Coming Out On Top”.

by Tiffany Sutton

While I love Craigslist and Backpage.com, you’ll notice that people tend to trash them out by abusing their free advertising. Don’t be one of those people. The people who own these sites didn’t design them with this in mind. They are a free public service and it’s not okay to take advantage of them. One ad here and there is fine. With Backpage.com, you have to do a sponsored ad to be seen and their fees are quite reasonable. But, do not make them your only form of advertising. When you overuse “free advertising” it makes you look inexperienced and gives off the impression that you aren’t making any money.

My advice is to keep the free stuff to a minimum. With free forms of advertising, you sometimes get what you paid for. Instead, invest in featured ads that will keep you at the top of the page or at least in a top 10 list of revolving ads. Something where your ad will be seen! This is where your own research and creativity comes into play. You are only limited by your own ability to think outside the box. Classified ads can be your friend if you utilize the ones that get you exposure. That entails spending a little money.

Print ads are also great. Know that you get a much better deal by going with a statewide newspaper than you do with one local paper. Think about it. Do you want the entire state to see your ad, or just the people in your city? It’s about the same price either way, you just have to be smart about it. Keep in mind that the people that work for the newspaper are on commission. Make sure you aren’t paying for bold print or borders that you may or may not want. Their prices are NOT etched in stone, so tell them what you’re willing to spend and most of the time they will work with you. Also ask if you can get a better price by paying for a month of weekly ads upfront? Most newspapers offer something like this.

About The Author: Tiffany Sutton is the webmaster and owner of http://theworkplacesucks.com/. She has a successful Internet home business and ahe has helped several new online business owners get started. For a FREE Internet Home Business Ebook that tells The Truth About Working At Home, visit her website.

by Desmond Mantor

You can achieve great results in your online business through well planned strategy. But we can make certain mistakes which set us back. It is advisable to understand these mistakes and stay clear of them while designing your marketing strategy.

1. Not focusing on the right market

Targeting the right market is vital to your plan. You might offer the best of the products but if it is targeted at the wrong market all your efforts are of no use. Make use of the various tools available to identify the appropriate market. Time spent on this research and finding the right keywords to use in your campaign is worth it.

2. Dropping your present customers from the marketing plan

Another mistake is not including your existing customers in your target segment. It is easier to retain a customer than get a new customer. If you don’t serve the existing customer they will leave you. Also, a current customer has good things to tell about your products to others and chances are that their friends will buy from you after hearing them. Therefore you have a good chance of picking up new customers.

3. Be careful with hard sell

Hard sell never sells! It only turns off some otherwise keen customers. Dont make the mistake of making every webpage sell to the customer. Instead concentrate on making it interesting and useful to the visitor. Visitors should feel happy in making the decision to buy. Any ad copy that forces a visitor to buy loses him for you for all time. Ensure that your web pages present the details in a sober/matter of fact manner, with sophistication so that the customer buys your product and leaves satisfied. Remember that selling is an art. Practice it judiciously and pleasingly.

4. Offering no content

Too many web site owners get very excited with the idea of online business and forget to place interesting content on their sites that can keep their visitors attracted to their site. While making money is vital, providing good information is even more important to build lasting goodwill of the customers. Focusing only on showing many advertisements on your site will not get you good results. Quality content is the only answer to this challenge.

5. Ineffective Web Site

Many webmasters feel that only a dazzling, flashy website is attractive to the visitors. This not necessarily true. There are different ways of ensuring that your website looks good. Use a catchy headline that draws the customers attention. Offer genuine customer testimonials which will help the visitors relate to the other customers and buy your products based on their recommendation.

by Ann DeVere

Almost ALL advertisements fall short of the advertiser’s expectations and most of them are just a plain waste of money! How can I say that?

Just look around, you’ll see ads everywhere. How many of them actually make you stop and pay attention. Not many, right? Why? Because most of them only look good. They DON’T:

• Capture the attention of the target market

• Give enough information to make the decision making process easy

• Minimize the risk of taking the next step in the sales process

Every successful marketing campaign MUST reach the prospect at these 9 Touch Points to avoid the most common and costly mistakes!

As you will see, the design of a successful piece of marketing material is not that hard to put together. The goal is simply to get your message across in the clearest way possible.

Effective copy is fundamental for the success of any marketing material. For a marketing piece to be effective, it only needs to contain the elements described below:

1. Grab their attention
Fight for their attention with a powerful headline that brings up emotion! Depending on your product or service, and your target market, your headlines should promise them one of two things: Promise to take them away from their problem or promise to bring them towards pleasure.

• Dentists remind us that our untreated cavities will lead to loss of our teeth
• Cosmetic Dentists focus their advertising on how beautiful our smile will be if our teeth are straight and “pearly white”. How confident we will feel…

Think about your target market, what’s their state of mind? Are they more likely to take action to gain pleasure? Or to make the pain they’re in go away?

2. Shake their confidence in what they are doing NOW!
OK, you’ve got their attention. For you to keep your prospects’ full attention, so they will continue to pay attention to your message, they need to wonder:

• Are they getting the best possible service or product for their money?
• Are they doing enough?
• Are they doing the best they can?

3. Build their confidence in you
Now that you have shaken their confidence in what they are doing, you need to build their confidence in you…

• You have to prove you have the solution to their problem.
• You’ve got to convince the prospect that you are good at what you do and that you’re qualified to solve their problem.
• Show them how your product is something they can count on to do what you promise.
• Prove to them that your product can do what you promise. Start by telling them:o How you differ from the competition?
  o What are your credentials?
  o Do you have documented test results?
  o Do you have a very high percentage of satisfied customers?
  o Do you have professional recognition from peers within your field?

4. Wow them with your service
You may be the best at what you do or have the best product but if your customers can’t get a hold of you when they need you, how valuable are you? Here are some examples:

• 24 hour hotline - to answer common questions
• Do you make house calls? (especially if it’s not the norm in your industry)
• Do you offer one on one service, convenient hours or pickup & delivery - going that extra mile brings great rewards

5. Address and Overcome their objections
It makes no difference what business you are in; there will always be objections to buying what you are selling. Most often the biggest objection is the price. You should confront them head-on by explaining why it’s worth paying your price. You need to put their fears to rest before they will be ready to buy.

6. Remove the obstacle of risk with your Guarantee
Most people associate the strength and the length of the guarantee with the quality of the product. It can make or break the sale, the longer your guarantee the better your chance of making a sale. The guarantee also says that you are an honest business person.

7. Roll in the testimonials
What others say about you carries much more weight than what you say about yourself. Make sure you testimonial addresses a problem your customer had and how they benefited by your product or service. The more testimonials you have the better.

8. Make it easy to contact you
Provide your prospects a reason to contact you and makes it safe and easy to do. The easiest thing is to offer a FREE consultation or demonstration. This type of an offer appeals to the consumer’s curiosity and at the same time minimize the risk to them.

9. The Win - Win bonus pile-on
Offer Special Bonuses and discounts for those who act NOW! Your customers win by getting a special value that they normally wouldn’t get. And you win by making a sale. You have to make them think about how much value they are getting for their money. When the perceived value of the product or service exceeds the perceived cost, you have successfully tipped the scales in your favor.

As you can see, designing effective marketing materials requires a great deal of preparation. I can promise you this: if you follow these guidelines I’ve just presented to you, you will immediately increase your response rates and ultimately your sales. How high a response rate you get depends on how well you’ve applied this 9 Touch Point System to your marketing message.

Qualify your prospects BEFORE you spend any money marketing to them!

How often do you receive an expensive, classy looking direct mail ad for a product you don’t need? No matter how fancy the package you will NEVER buy anything from that company, so why don’t THEY know that? Simple, they never took the time to qualify you as a potential prospect. Smart marketing starts with investing your money where it will bring you the best return.

To find out about Developing YOUR Marketing Blueprint and successfully marketing your business go to: http://marketingblueprintdeveloper.com/

Marketing is all about understanding your customer. When you know what your customer wants — you are in the unique position to develop a marketing message that addresses their wants and needs and easily walks them through your sales process.

About The Author: Ann DeVere is a senior partner of NORconcepts; a San Diego based Marketing Firm. Ann customizes small business marketing, helping other entrepreneurial business owners learn to put their marketing and advertising dollars to the best use and how to recognize their full potential. Visit http://www.anndevere.com/ to discover the crucial pieces of information to develop your marketing tool that guarantees your success.

by Willie Crawford

One of the saddest things I’ve witnessed in personally consulting with literally hundreds of people is someone attempting to start an online business with a virtually useless product. These are usually people trying to sell outdated products that are generally available for free from hundreds (if not thousands) of other websites.

I see the above far too often. Here are two ways that I’ve seen this happen:

1) Someone, often a newbie, buys a set of reprint or resale rights from a long copy sales page. This page does such a great job of selling the package that the prospect can see setting up dozens of sites and “making millions.”

The newbie buys the package, picks out a few products that look promising, and begins setting up websites for each. Shortly afterwards is where I often come into the picture, as these webmasters often approach me for help in getting more sales. They are perplexed as to why they haven’t made even a single sale.

I often take a quick look and instantly identify the problem. The product is often “older than dirt” and available all over the Internet for free. At other times, the product is not outdated but is available on dozens of other sites at a much lower price. In the latter case, the webmaster is trying to sell the product at the price that was listed on the sales page where the bundle of products was described. This would work if it weren’t for the fact that MOST of the other people who bought rights to the product were selling it much cheaper, or even using it as a freebie to get new subscribers.

2) A relative newbie buys a package containing dozens of “web businesses-in-a-box.” These are complete packages containing a ready-to-go website and a product (usually software or an ebook). Often these ready-to-go packages are comprised of outdated products that countless other people are GIVING away.

How do you avoid the two situations described above? There’s a Latin expression - “caveat emptor.” It means, “Let the buyer beware.” It means that it’s the buyer’s responsibility to know what he’s buying.

Does this mean that you shouldn’t buy these packages of reprint and resale rights? No, it just means that you need to know what you are buying. You also need to know how to properly market it. I’ve made a small fortune from buying, repackaging, and then reselling reprint rights, resale rights and private label rights.

My secret is that when I buy one of these packages, I go through and look for items that I can combine in different ways. I look for gems within these packages that weren’t even emphasized on the sales page, but that I know many of my customers would get a lot of use out of. I look for items that I can add to other packages I’m already selling… to breathe new life into an old sales page or add more value to my offerings.

As an example, I once purchased a resale rights package that included 38 PDF cookbooks. I added these cookbooks to the sales page for my soul food cookbook that I was already selling (as a time-limited bonus). This increased my sales for that cookbook substantially while adding practically nothing to the cost of delivering the basic product. If you’d like to see that example in action, check out my sales page at: http://Chitterlings.com/cookbook.html

Another one of my secrets is that I buy private label rights and source code, modify these, and come up with new products at a very low cost. I’ve done this with over a dozen ebooks and with several software titles that I currently market. This gives you your own unique product at a very low cost.

The final thing that you MUST do is not overpay for these reprint and resale rights. You WILL find lots of marketable gems in these packages. You can market these as parts of new packages or as stand-alone products. However, you do want to minimize your initial investment.

You can actually find packages containing literally thousands of dollars in reprint and resale rights for under $100. You can even find these bargains for under $50. An example is the Kick Start Mega Sale, conducted to raise funds for building a homeless shelter. Here you can get a package worth over $4000 for pennies on the dollar. This package is available for a very limited time at: http://kickstartmegasale.com/ks/?ksa=2

You CAN set up an online info-marketing business and do extremely well. The whole key is to get started with the right product… one with some real value. The whole key there is to do your due diligence and to be aware of the traps. Now, you need never fall victim to the horror stories that we opened this article with. Feel free to pass this article on and to help spread the word.

Keywords: reprint rights, resale rights, private label rights

About the Author: Willie Crawford, Navarre, Florida US willie@williecrawford.com. More Details about reprint rights here. Willie Crawford has been teaching Internet marketing for over 9 years. Take advantage of his uncanny insights and unusual candor by subscribing to his free, information-packed newsletter. Also visit his top-rated blog. Do both at: http://WillieCrawford.com/blog/

by John Terry

10 Cost Effective Ways to Promote Your Internet Business on a Tight Budget

Your website will need visitors for you to earn money with
your internet business. The biggest challenges for those
starting a new internet business are limited resources and
money to run marketing campaigns; and limited knowledge on
how to cost effectively drive traffic to the website.

There are various ways of promoting your internet business,
and some are more costly than others. If you have limited
resources to spend on your advertising, then you will need
to know about the most effective and yet not very costly
methods of drawing traffic to your website.

1. Have an appropriate Domain name for your internet business

Although this seems very obvious, it is often
underestimated in its importance. It is ideal for your
domain name to have some of your internet business’ key
words to make sure that you can be found when someone does
a search for your keywords online.

2. Word of mouth in your circle of influence

Everyone has a circle of influence; being people that you
interact with in your life. These people are your potential
customers; and you must tell them about your internet
business. This does not cost you anything. You just have to
list all the people you make contact with in your daily
routines and identify the best way of telling them about
your internet business. Call them, email them, write them
or give them your business card.

3. Email marketing

If you have another internet business already, it is
recommended that you email your existing customers or if
you have a newsletter, your subscribers list; and tell them
about your new online business. You can also email all your
colleagues in your email address book. The more people you
tell about your internet business, the more visitors you
will get to your website.

4. Your Email Signature

Your email will need to look professional, and you must
have in your signature the details about your internet
business website: the URL, the business name, email address
and other contact details. You can also set up different
websites for various purposes. Having your website address
in your signature in every email you send out is a cost
effective way to promote your internet business.
5. Submit your website to search engines and directories

This is another cost effective way of driving traffic to
your internet business. It is FRE*E if you can manually
submit your website to search engines and directories.
There are various companies that can submit your website
for you at a cost. For your website to be picked up by
search engines, you must have on your website high quality
unique content and your content must be keyword-rich.

6. Write and distribute articles

Writing and distributing articles is one of the very
effective ways of driving traffic to your website. There
are several objectives that are to be accomplished with
writing articles; namely to be picked up by ezine
publishers, other websites, and also by offline publishers.
By writing high quality articles on a regular basis, you
come to be viewed as an authority or expert, which will
further make your articles popular. In your articles, you
put a resource box to build back-links, or to sell. By
submitting articles, you have search engines pick up your
website and eventually, send you some FRE*E traffic.

7. Link Exchanges and Traffic Exchanges

It is important to create some links with websites that are
similar to yours so that you can get visitors coming to your
site via the link on your partners’ websites. For your
internet business to be successful, you need a lot of
traffic. Creating links with partners can be time
consuming. If you can afford it, you can use a software
called The Link Machine which automates the process for
you. Although two way links are important, one way links
are even more effective – and you can create these by other
methods such as article submission, forum participation,
directory submission etc.

8. Forum Participation

There are a lot of forums or groups for almost any interest
or niche or business. Participating at these forums, with
your email signature that has your website, can help you
generate some targeted traffic for your site. You can get
more visitors through this, which will support the growth
of your internet business.

9. Offer Freebies

Giving away FREE gifts, tools or resources to your
prospects is a very powerful way of growing your internet
business. Because a visitor to your site benefits by
getting some of your freebies, they will be encouraged to
come back to your website again in the future, giving you
some repeat business.
10. Publish an ezine or newsletter

Ezines are a targeted form of advertising, and they can be
easy to prepare. Having an ezine helps you create a long
term relationship with your potential customers. Over the
long term, your subscribers will trust you and will do
business with you.

If you consistently use these strategies to promote your
internet business, you will see traffic to your website
increasing.

You must visit http://www.home-income-team.com.au
for the mentioned techniques and more.

By John Terry

John Terry is a network marketer and webmaster.
He is always keen on building healthy and wealthy
relationships all around the world so contact him at:
http://www.home-income-team.com.au

The below is an excerpt from “The Truth About Working At Home”, an ebook by Tiffany Sutton (available free on her website, theworkplacesucks.com):

First of all, you have to have some money to advertise with. You have to spend it to make it. And, you can’t go the “cheapest route possible” with your own business. That’s just not smart. If you can only operate on a shoestring budget, you will get a little exposure. But, it might be smarter to wait and save up some money so that you can promote your business effectively. If someone tells you that you can advertise for free and make a great living, they are not being honest with you. You generally have to expose your business to the same person several times to establish credibility. You have to be financially prepared for this.

You can have a million websites and it doesn’t matter if no one can find them. Or, if no one is searching for what you are offering. Make sense? I’ve had people ask me repeatedly, “How much do I need for advertising?” I can’t answer that question. That is like me asking you how much I will need to purchase my new vehicle. I don’t know how you will want to advertise. I don’t know who you want to advertise to. And, only you know how much you can spend. It is not for me to know that. So, establish a figure in your mind and stick with it. I think it is just smart business to spend it as you make it. With every sale, reinvest some back into your advertising or business.

Read The Entire Ebook

by James Bradley

If you own a web site yourself or know someone that does, you are probably familiar with the importance of internet marketing tools. The site may have a professional design, quality product or service, great content and functionality, but if the right internet marketing strategies are not utilized, your site may not be attracting the key to real success, highly targeted traffic. Getting a lot of consistent traffic has very little to do with the web site itself, but rather how the sites owner or webmaster choose to advertise the site. There are hundreds even thousands of sites competing on the web today, so you must use the most effective internet marketing tools to achieve targeted results.

There are many different internet marketing tools that can be used effectively, all of which are designed to increase your web sites traffic. Simply put, you must find a way to get people to your site. Put yourself in the “shoes” of your prospective visitors and clients. “Where do they go to do web searches?” is a key question that must be answered and can be quite simple to answer, the search engine. The webs most popular sites are search engines and portals, therefore, you should focus your internet marketing efforts to the search engine.

When surfers browse search engines, they will be more inclined to view a site placed high on the search engine, as opposed to a site with poor search engine placement. With that in mind, you must use the correct internet marketing tools to build a strong (high) search engine ranking. This is where the term Search Engine Optimization is derived from. SEO, as it is called commonly, is a set of methods and tactics aimed at improving your search engine ranking and the visibility of your site in search engine results.

Search engines index sites in several ways, one of which is by looking at the keyword density of the web site, or the sites content. Content alone, is one of the most valuable internet marketing tools to utilize. If your site has excellent relevant keywords aimed towards achieving a high search engine ranking, as well as providing valuable information, you can expect a high search engine position. But because of the high competition of web sites using the same internet marketing methods, you must continuously find new and better ways of attracting targeted traffic.

Today, one of the most popular and effective internet marketing tools is the use of Pay Per Click advertising. This method involves bidding for a particular keyword in a specific search engine, the search engine then compares the bids of all the merchants for that specific keyword, and the highest bid gets the top placement for that specific keyword search. For example, if you bid $.75 and a competitor bids $.73, you will be awarded the higher position. This internet marketing tool is being utilized by thousands of web sites on hundreds of PPC search engines. Google Adwords, Yahoo Overture, and the new MSN Adcenter are the three most popular sites who offer pay per click ad services today.

Content and pay per click advertising are just two of many internet marketing tools that you can utilize to improve your search engine optimization and achieve high web site traffic. There are literally hundreds of other techniques and methods, both free and paid, that you can use successfully to increase your sites visitors and profits. Internet marketing tools are the true key to SEO and generating profits in the highly-competitive online business battlefront that we call the Internet.

http://www.supermoneymakingsecrets.com

By Anik Singal

Writing articles to promote your website is, hands-down, one of the best ways to get targeted traffic to your website. The best part is that this strategy builds itself over long-term.

One article you write today will continue to get you business for years and years!

Now, most people know that they need to submit that article to directories (or if you did not, you know it now). However, too many marketers miss the biggest golden nugget of them all!

Ezine publishers!

Others who publish newsletters NEED your content and are looking for it. They are looking for good material for their readers. This means that your article could get featured in a huge newsletter! Imagine having a newsletter of 50,000 subscribers or even more feature your article…

Can you imagine the kind of traffic that would bring you!

Besides the traffic generation, here are 6 critical reasons you need to start submitting to Ezines immediately if you really want to build your internet business.

1. You’ll brand your web site, business and yourself by submitting articles to E-zines. This is done through the resource box that is added at the end of your article – this resource box allows you to have a biography of yourself and a link back to your website.

2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition. The more credibility you get, the more joint ventures and affiliates you can recruit to sell your products.

3. Your article might also be placed on the publisher’s home page. If they publish each issue on their home page this will give you some extra exposure. This will also help other websites find your article to re-publish.

4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe. This can be great if their website is search engine optimized and your article starts to come up for good keywords!

5. It is possible that other e-zine publishers will publish your articles in their free e-books. Once your article is known as a re-printable article, it can start ending up everywhere!

6. Are you thinking about launching a second facet to your business of consulting? Consulting is a great way to add extra income to your online ventures. When you have your articles being spread around the internet, your credibility is huge and getting great consulting clients is easy.

These are all the benefits just from submitting articles to publishers. If you can combine that strategy with submitting your articles to article directories as well, then your articles will go much further!

The benefit of submitting to directories is that the publishers come find YOU. You don’t even have to beg them or “bother” them to publish your article.

Most publishers are actively looking for material for their newsletter, when they like what you write – most will contact you to let you know that they are about to publish your article.

This is the best time to reply to them and send them more of the previous articles you have written. It is not unlikely at all to have the same publisher feature you as an author multiple times a month!

So, if you have not started using articles yet – get to it! They are one of the best ways to build short-term AND long-term traffic to your websites.

About the author: This article is written by Anik Singal, Founder of MarketingSelfHelp.com. Anik Singal has developed his own industry leading 7 day course to starting your own internet business – The course is 100% FREE, just visit the link below and sign-up! http://www.MarketingSelfHelp.com