Web Business Resource

By Mary Ann Carolyn Dalangin-Tordecilla

Establishing trust with your customers online is a process that needs to take root. You have to have a lot of patience for trust to build over time. The value of trust is priceless, thus the technique for winning your customers’ heart depends on your ability to know more about them.

I know that building your customer’s trust online touches a very personal matter and doing things via the Internet may seem very impossible. First, you are dealing with a total stranger from looks to character. And second, online customers tend to be there when they only sought their interest online.

So, how could you possibly get their attention and win their trust in this very impersonal environment? What I think on this is that there are no end hallways on this kind of problem. Impossibility seems to vanish in the online environment where solutions are just all over the Internet’s pages. Below are pieces of advice that are very handy in the online work place:

The “look” that launches a million bucks!

One of the standards for success is getting your customers coming back. And this is achieved by winning your customer’s trust. Therefore, trust and loyalty are the key ingredients to a winning slate in your online business.

The very first thing you have to do to make success happen is to have a site that is presentable. A very polished site means it has to be in accordance to the online users. A user-friendly and comfortable site is the very first thing that has to take into account. Remember that the right “look” for a site is not only defined by the latest software found in the web, but also, it carries proper details that help in the site’s usability and comfort.

Content counts, not more, but a lot.

Web contents are the foremost thing that visitors’ came for. They visit your site to find something of importance. And because of this, you have to keep a very updated and relevant content site to catch the attention of your visitors.

Now the answer to getting your visitors trusting your contents, you have to make a site that is very much sought after. To do this, know your visitors well. You have to base your site’s contents to the needs and wants of your visitors. This will make your site addictive than ever. You need to continually establish concern to your visitors. This will have to include not only important contents, but also information that are currently updated. If all contents are outdated, it automatically signals a dead site. In context, an outdated site has nothing new to offer. Remember that online, you have to keep up with the changes. There are plenty of rooms for competitors, and you do not want things in your business going down.

Security measures equals trust.

Effective security measures builds customers trust in return. This indicates that the site is after the welfare of its customers. The seals of approval, like VeriSign and Visa, have all the effective security measures. The more secured a site is, the higher the customer’s trust will be.

A dedicated site garners all priceless rewards.

The virtue of patience is always needed in the business industry. There are many good things that patience brings and it is always for the success of the company.

Trust is the result of patience. Whether you have already established trust in your online business, you still need to use your patience in the growing number of your “trusting” and loyal customers. Expect tons and tons of mails from these visitors after you have built a credible site, where contents are updated. Never ignore your customers. Instead make them feel that they are right in trusting your site. Make them feel well entertained. By helping and treating them right, you gain a relationship that will last for a long time. Trust is a good investment in business. There is no amount to buy this, so better value your customers’ trust as you value success in your business.

http://onlinepr.gbwatch.com gives updates on the ins and outs of public relations and marketing within the Internet. It helps various companies of all sizes to become competitive entrepreneurs, and to focus on building good publicity, promotion and higher sales. It aims to teach businessmen to be witty, confident, and strategic in whichever industry they hope to build their dreams upon. Article Source: http://EzineArticles.com/?expert=Mary_Ann_Carolyn_Dalangin-Tordecilla

By Alexander Marlin

Everyone talks online about how easy it is to build a website and make money online. Is is really that easy or pure hype to get you to purchase the next great thing to hit the online market.

All I have to say is that it is not that easy building highly profitable websites online. But, you can learn how to build a website, that will be fully optimized for the search engines and highly profitable in a couple of weeks, using the same simple tricks I use daily. It doesn’t matter if you want to build a website for free or for profit.

To win online, you have to build a website that gets free traffic from the search engines, and implement all other simple traffic methods like: posting to forums, using ads in ezines, submitting your site to link directories, writing reviews for other peoples products, reciprocal linking and pay per click.

First you have to learn how to do your onsite optimization, and for that you will have to:

1) Insert your keyword into the title of your page

It amazes me how many sites online don’t have their main keyword in the title page. Just make sure to always include your main keyword in the tile page of your site.

2) Add Meta Tags

Not as important as it used o be, but I like to include it in every site I build. Add Description meta tags and your keywords meta tags. Use one or two keywords per page only. Add your main keyword into your page description.

3) H1 Header Tags

Use your H1 header tag on each page, I always like to use a smaller font size, like 14pt.

4) H2/H3 Header Tags

Try and use at least one H2 or H3 Tags within the first three or four paragraphs

5) Last and First Paragraph

Make sure to start your first paragraph with your main keyword and to end your last paragraph with your keyword

6) Bold, Italize ad Underline your keyword

You must Italize and bold your main keyword just once, and you must use your main keyword to link out of your site to another website (use that link to create an underline keyword) , at least once.

7) The Alt Image Tag

Well, this is very useful if you have pictures that you will be including on your site. Try to use the Alt Image Tag for your pages, I use the alt image tag on my website header.

Those are the only onsite optimization tips that you should use on each and every site you build. Try to not make it look too obvious, and over do your web site optimization. Learn to build a website the easy way by just following the simple tips I have outline here.

For more optimization tips, try to get your hands on VEO Report by Colin Mc. Dougal. This is the best and most understandable guide to building fully optimized websites online.

I will leave you with one tip I learnt from The VEO report; Before you add any affiliate links to your website, you must first build a website that focus on pure content and include an about you page, and then submit that site to the open directories, like DMOZ.org, etc. After your website has been added to those free directories then you can add your affiliate links and start building reciprocal links and the above mentioned traffic methods will deliver even more traffic.

http://www.veoreport.com/

Now that you know how to build a website for fun and profit, it is time to learn by actually doing something with the information you just read. Go build your first website, the second will be better and your third will be a master piece.