Web Business Resource

Do you want to make money online? Well here is how you do it: Provide something of value!

You have to provide something of value. You could sell a product or service. Or, you could provide something of value through your website and get paid by publishing advertisements. The main commodity on the internet is information.

If you are providing something of value, it is not hard to monetize it. If you have a great website, people will want to go to it. When a lot of people come to your website, you can easily monetize it in a variety of ways.

When you look at it like that, it seems simple. It is simple, but it takes a lot of work and effort to make a great website and provide something valuable. There are a lot of lazy people who provide nothing of value and expect to make money online.

If you have nothing of value to offer, how can you expect to make money? If your website has nothing desirable, people will not want to come to it. If they do not want to come to it, they will not. Even if you can somehow weasel them into coming to your website, they will leave quickly and never come back. You will be wasting your time trying to make good money from a bad website.

What do you think?

by Bryan Doyle

Many people each day are searching the Internet for Internet marketing information, and even more are looking for business opportunities and how to make money online. I would say that anyone that wants to run any type of business online, should first invest some time and money into their Internet marketing training. Learning how to market on the web through courses or coaching will help develop your business much faster than you would with out it.

Making an investment in your own Internet marketing training is an excellent way to build a solid foundation for a successful business online. When I say investment, I not only mean by buying a course but by taking the time to learn marketing principles and how to promote your business effectively.

When buying an Internet marketing training course, make sure you choose one that teaches you step by step what you need to learn. If you are just starting to build your online business it would probably make more sense to invest in a course that teaches the ins and outs of internet marketing. Choose one that would give you a general understanding of how to start, operate, and promote your business on the internet.

Do not put the cart before the horse and buy a course on generating traffic, if you haven’t set up your website yet. Learn only what it is necessary for you to move forward. Focus on advancing in your business and ignore offers on the “latest and greatest” way to make money online. If you are signed up to newsletters where all they do is pitch the flavor of the week money making product, unsubscribe!

Avoid Information overload, and unproductive activities. You do not want to spend too much time on consuming information about online marketing before you get started. Get the training you need, then put it into action. You don’t want to try and see the big picture before you take your first step. You will be caught up in an endless cycle of buying products if you do that.

Internet marketing training courses and membership sites are good sources for increasing your knowledge but remember that the purpose is to build your business as you learn otherwise you will forget a lot of what you learned if you do not apply it right away.

I believe that many people realize that the Internet is a very powerful medium for running a business, which can also reduce the start up and operational costs significantly when compared to off line businesses. However, those who think the secret to success in online business is to simply find a good business opportunity are greatly deceived.

I would encourage you to increase your online marketing knowledge instead of believing the hype online that you can make thousands online in a short period of time by joining some “business opportunity”. It is possible that a person can start making money fairly fast online, but the truth of the matter is it probably won’t happen overnight.

Try to always think in the long term when building your online business. There are many people that have put their energy into making a lot of money through fleeting opportunities and web traffic strategies, only to later find themselves waking up one day with them shut down or no longer working.

Remember you want to build your business for the long term which can take some time to do successfully and you will want to create a good image. If you always work on giving good value whether through information, products or a service, you will find your business will grow steadily in time.

To ensure that your business continually grows, you will want to continue to promote your website through methods that prove effective by testing and tracking.

Finally, one of the most important things you could keep in mind is that you should apply what you learn in your business because the best way to learn is by doing.

About the Author: Bryan Doyle is a full time Internet marketer and newsletter publisher. Want to receive valuable marketing information every month? If so make sure you subscribe to his Online Marketing Newsletter. Learn how you can break through to success online with FREE Internet Marketing Training Course.

by Steve Nash

It’s all very well promoting your website, but how many people that do actually visit your site *ever* return?

Not as many as you would like, I bet.

The thing is, it’s a lot easier and less time-consuming to promote your site (and your business) to people who have *already* visited.

So how do you do that?

Well, there are several ways to encourage people to return to your site. Some of these ways include asking people to bookmark your site, or asking people to make your site their homepage, or by providing a service that they can’t do without (like free email, or free blogging, or free sms).

One of the best ways to encourage return visitors to your site, though, is to publish an ezine or newsletter. Writing a newsletter is also one of the best ways to stay in touch with site visitors and existing customers.

The very least you can do with a regularly published newsletter is to remind your subscribers about your website. Much more importantly, though, you get a chance to develop trust between your site visitors and your business; i.e. you get a chance to develop a business relationship with them.

How To Publish A Newsletter

There are many considerations to publishing a newsletter out of the scope of this article. For example, do you publish in text or HTML? What about RSS feeds? Do you use third party email software or do buy and install your own? Which software is best? How do you avoid the spam filters? Etc.

To learn much more about publishing a newsletter (or ezine, as it sometimes called) I highly recommend you visit Christopher Knight’s Email Universe website. It is full of tips and articles written by newsletter publishers for newsletter publishers.

In the words of EmailUniverse:

“The E-mail List-Owner Resource Network is an excellent source for today’s Email List Owners, Managers, and Editors. Features include educational announcement lists, discussion lists, and resources that will benefit all related to List Ownership.”

(Note: A list is just another name for an email mailing list, or collection of email subscribers.)

You get the idea. EMail Universe will help you learn how to publish a newsletter, and a lot more besides. You can find Email Universe here - http://emailuniverse.com

How To Promote Your Newsletter

As with your website, you need to promote your newsletter or ezine and get people to sign-up (subscribe). By all means mention your newsletter to your friends and family and then try these legitimate methods:

- You MUST promote your newsletter on your own site

Put the newsletter sign-up form at the top left or top right of as many of your web pages as possible. Offer an incentive to sign-up and sell the benefits of your newsletter (e.g. a first notice of the next sale, for instance, or a chance to win something)

Use a pop-up window to encourage sign-ups. This is a little bit controversial, admittedly, but pop-ups *do* increase subscriber sign-up rates!

- Announce your newsletter to the web via the many newsletter announcement mailing lists and newsletter directories

- Make your newsletter a good and informative read

This is probably the most important aspect of publishing a newsletter. There are several considerations to help you make your newsletter a worthwhile read:

* Add your personality
* Publish regularly
* Stick to a similar format
* Proof your newsletter and remove mistakes
* Encourage feedback and act on that feedback
* Have clear publishing objectives and meet them, and
* Enjoy yourself.

If nothing else, keep it short.

Note: a good newsletter gets shared around; whilst a bad one gets unsubscribed from or, worse, just ignored.

Again, if you subscribe to Ezine Tips (the newsletter for Ezine Universe) you will learn more about promoting your newsletter or ezine. In the words of the site:

“Ezine-Tips strives to be the number-one source of free information for email newsletter publishers. It covers:
- Content Creation
- Ezine Format Issues
- List Management
- Ezine Promotion
- Ezine Advertising and other forms of Revenue Generation
- Strategies to achieve success with your email publication.”

Or, in other words, it covers almost everything you need to know to about building, growing and using your mailing list.

–

Writing a newsletter on a regular basis is a great way to keep people returning to your website. There are many tools and resources that show you how, like Ezine Universe. Publishing a newsletter is not difficult to do, but it’s a great way for you to get to know your site visitors and for them to get to know you. And, remember, building trust online helps boost sales.

About the Author: Steve M Nash is owner of several sites including http://www.textmefree.com - a directory of free sms text messaging sites, and guide to bulk sms marketing. He promotes all of them using the basic principles and tips detailed in his free website promotion guide, http://www.howipromotemywebsite.com