Web Business Resource

Back when internet business was newer, one of the main methods of online advertising was banners. If you wanted to buy advertising for a website, you would probably buy banner ads. If you wanted to make money from a content-based website, you would sell banner ads.

Nowadays, banner ads have been replaced by PPC ads. PPC ads are generally better because clicks are a better measurement of the value of an ad than impressions, since impressions can be easily faked and aren’t worth much with low click-through-rates. Additionally, programs like Google have done a great job at filtering out bad clicks and fighting click fraud, which has improved the value of PPC.

Also, users have become blind to banner ads. Most website users will ignore traditional banner ads because they recognize them as ads.

I think that banner ads will continue to become less useful and will eventually be obsolete.

What do you think?

by Gijo George

Banner Advertisement can bring or block traffic to a website. The success of a banner ad depends on how effectively it is designed and the creativity used in the banner. Apart from the design of banners the location where it is placed is also important for driving traffic to the website where the banner is linked.

Designing a Banner: A banner should be a perfect blending of graphics and words which can speak themselves a thousand words about the website for which it is designed for. There are many banner designing sites, which can help you to produce banners of different sizes and quality. But if you know some basic photo shop or flash software, you yourself can create a high quality banner easily.

Following are the steps to create a banner.
1. Visualize a Theme for the Banner.
2. Determine the Size and Type (Horizontal, Vertical, Square) of Banner.
3. Select an Appropriate Graphics.
4. Select Appropriate Words to be used in Banner.
Location of Banner Advertisement: The location of banner advertisement is mainly determined by the size of the banner. Mainly there are three types of banners. Horizontal banner, Vertical banner and Square Banner. The placement of these banners will be based on the size and type of the banner.

For example, If it is a 160×600 banner (Vertical), then the best suitable location will be on the right side of webpage. A banner having a 468×60 or 728 x 90 (Horizontal)size can be placed horizontally at the top of a webpage or bottom of a webpage. A 250×250 (Square) banner can be placed in the middle of the content.

Gijo George

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