When I first started making websites, my intent was to spend as little money as possible. I figured I could try promoting my websites with just my time and not spend any money on advertising. I figured if I didn’t spend any money, then all my revenue would be profit.

However, I have learned that buying advertising is usually a good idea.

The trick is to ensure that you get a profitable system. You need to be making more in revenue as a result of the advertising than you are spending on the advertising. Once you have a profitable system, you can just keep investing more and more money into advertising so that you keep making more and more profit.

If you find advertising is costing you more than you can make on your website. That probably means that your website is not monetized well. If you are selling a product, then it might mean your product is not good enough or your sales-pitch is not good enough. If you make money with a content-based website, then your ads may not be placed well enough, you may not have enough ads, or your advertisers are not paying you enough. Most of all, your website probably is not good enough. It will be very hard to monetize a bad website because users will not like it, they will not stay on it, they will not come back, and they will not tell others about it or post links to it. A good website will be easy to monetize because, when people come to your website from your advertising, they will like your website. If they like it and find it useful, then they will tend to stay on it longer, to come back more often, and tell others about it and post links to it.

Basically, I’m saying that, if buying advertising is not profitable for you, it probably means that there is something very wrong with your website. Make your website better, and then monetize it better.

What do you think?