Back when internet business was newer, one of the main methods of online advertising was banners. If you wanted to buy advertising for a website, you would probably buy banner ads. If you wanted to make money from a content-based website, you would sell banner ads.

Nowadays, banner ads have been replaced by PPC ads. PPC ads are generally better because clicks are a better measurement of the value of an ad than impressions, since impressions can be easily faked and aren’t worth much with low click-through-rates. Additionally, programs like Google have done a great job at filtering out bad clicks and fighting click fraud, which has improved the value of PPC.

Also, users have become blind to banner ads. Most website users will ignore traditional banner ads because they recognize them as ads.

I think that banner ads will continue to become less useful and will eventually be obsolete.

What do you think?