Firstly, I do want to wish you all a good Martin Luther King Jr. Day!

But the holiday has also caused me to think to advise you to use holidays to connect with your customers.

I often stress the importance of posting fresh, up-to-date content. Posting about holidays on the actual holiday will make you blog seem most up-to-date. It will greatly help connect with your visitors, and it will make your blog seem more lively.

If you want an example, check out the post I made for this holiday on my blog about poverty: Happy Martin Luther King Jr. Day!

Any post on a blog is a fresh update, but the blog will be especially relevant and up-to-date when you make a point of referencing the happenings of the exact day.