When making a new website or business, you need to pick a niche. In other words, you choose the subject or topic of your website.

You want to make the topic of your website specific. By focusing on a specific subject, you can become an “authority website” on that topic. Obviously, a single website cannot become an “authority website” on every subject.

You want to find an underdeveloped niche. In other words, you want to find a niche that has less websites about it in relation to its popularity. If enough websites and online businesses about a certain topic already exist, then we call that market saturation. You generally do not want to get into a saturated market because you will have stiff competition. You want to provide something that people want but cannot already get just as easily.

If you think of a good subject but notice websites like that already exist, you can try going for a sub-category in that niche. For example, say you wanted to make a website about dogs but notice many already exist; you could then check the subcategory of dog training; if no websites already existed specifically about dog training, you could make one.

Most of all, you want to find a niche that you like. Try to think of what interests you and what you already know.

What do you think?