I have been running a PPC ad campaign with Yahoo Search Marketing recently. I have been happy with the results so far, even on my websites whose main income stream is AdSense.

By placing low bids, you may be able to make more money publishing PPC ads than you will spend advertising with PPC. Even if it costs you a little more, it may be worth it to get your website off its feet.

Before starting a PPC campaign, make sure you have already made a great website. Don’t waste your time or money advertising a lame, low-quality website. Too many fools think they can make money by throwing up a junky website and marketing it.

What do you think?