by Lindsey Stewart

If you track and measure your traffic to your blog, search engine results, and comments to your blog you will become more effective. How can you make improvements to something if you do not know what needs to be fixed. This is the same thing with your blog. If your are checking all the these things on a regular basis you can do more of what works, and cut out what no longer works. This is why I say that is imperative to continue to monitor your site.

These Are the Top 3 Ways to Measure your Blogs Effectiveness

1. Traffic

Traffic is the most excellent way to effectively measure the success of your blog. By observing the statistics, recording the traffic to your blog is easy to do. You can use a variety of methods and sites to track traffic. A few sites used to measure are sitemeter.com and blogpatrol.com. These will determine how much traffic is being directed to your site. You will always want to know where traffic is coming from. Track how you are doing in comparison to last month. Were your results higher earlier or later in the month? What are your visitors numbers and how many page views do you have? Is traffic higher when you submit a newsletter or a promotion of some sort? Find out which links get the most clicks. Find out if traffic is mostly generated from a specific podcast or article. How many RSS requests have you received in the past? These are great questions to ask yourself when creating your blog.

2. Search Engines

Targetting the top keywords in your niche is the best way to optimize the search engine. Choosing the right keywords will enable you to be in the top of the list of things being searched. Even choosing keywords that do not particularly get a whole lot of searches can be useful. Getting the perfect combination of words is the right way to use a search engine and get results. You can track and measure these results easily through the search engine.

3. Comments

When people leave comments on your blog you need to always be sure to respond and build that relationship with your visitors. This is very important. Stay committed to delivering valuable information to your readers and watch the comments grow. Read the comments and see where you can improve or what you are doing right. This is like automatic feedback from the readers. Interaction is key.

These are all ways to make your blog the most effective it can be. Best of luck to your success.

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