by Debbie LaChusa
Having a website is definitely one of the marketing must-have’s, but it doesn’t stop there. You can have the greatest website in the world but if it isn’t getting any traffic it’s not going to do much to build your business.
So how do you get traffic to your website? Especially if you’re marketing on a shoestring budget?
Here are 3 cheap, but effective, ways to drive traffic.
1) Article Marketing
This is my favorite way to drive traffic and it doesn’t cost a dime!
Simply write 300-500 word articles about your area of expertise.
Include a Resource Box at the end of each article, with links to your website and a call-to-action, and post the articles in online article directories. EzineArticles.com is one of my favorites.
I have written and posted over 100 articles in the past two years and it continues to be my favorite, traffic-generating activity.
2) Do online PR
Writing and post press releases online is another one of the easiest ways to get tons of exposure all across the web.
You can post your press releases on a variety of press release websites. Many are free. My favorite is PRWeb which costs as little as $80. Just make sure to give people a reason to visit your website in the press release.
I have a client who posted a press release several months ago and is STILL getting traffic and sales from it!
3) Find Related Websites to Trade Links With
Do some web searching and identify other websites that complement yours.
Sites that you would be willing to include outbound links to, on your website.
These might be resources you recommend to your clients, or sites with content you think they would enjoy.
Link to these sites and then ask them if they will link back to you.
I’ve used this technique very effectively with my Twin Connections website; I have an entire page devoted to news and links and many of these sites also link back to me. And, all I had to do was ask!
Your Marketing Step
Take a look at your website statistics. How’s your site traffic? Are you only getting a handful of visitors every month? Do you wish you were getting thousands of visitors?
If so, create an online marketing plan this week using these 3 traffic drivers. Start writing and posting articles every week. Issue a press release once a month.
And, make a list of the websites you can trade links with and start asking. Then watch your website traffic soar!
Debbie LaChusa created The 10stepmarketing Systemto make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com