The below is an excerpt from “The Truth About Working At Home”, an ebook by Tiffany Sutton (available free on her website, theworkplacesucks.com):

First of all, you have to have some money to advertise with. You have to spend it to make it. And, you can’t go the “cheapest route possible” with your own business. That’s just not smart. If you can only operate on a shoestring budget, you will get a little exposure. But, it might be smarter to wait and save up some money so that you can promote your business effectively. If someone tells you that you can advertise for free and make a great living, they are not being honest with you. You generally have to expose your business to the same person several times to establish credibility. You have to be financially prepared for this.

You can have a million websites and it doesn’t matter if no one can find them. Or, if no one is searching for what you are offering. Make sense? I’ve had people ask me repeatedly, “How much do I need for advertising?” I can’t answer that question. That is like me asking you how much I will need to purchase my new vehicle. I don’t know how you will want to advertise. I don’t know who you want to advertise to. And, only you know how much you can spend. It is not for me to know that. So, establish a figure in your mind and stick with it. I think it is just smart business to spend it as you make it. With every sale, reinvest some back into your advertising or business.

Read The Entire Ebook