by Jens du Plessis

Are you targeting your web site to your visitors?

I have a question for you:

Are the visitors coming to your web site the visitors you want?

Many businesses on the Net are working in the dark.

Web sites are designed and published. Traffic is generated. But sales are not happening.

Why?

Because the visitors they get may be the wrong visitors!

Let me tell you what happened to me.

Some years ago I set up a web site that sold pewter pendants of Celtic and Egyptian designs.

Within a few weeks the site was generating 10,000 visitors a week. Great!

Not so great! I wasn’t getting any sales.

When I went checking my stats I found that the majority of people came to the site looking for information on Celtic symbols. they were not coming there looking to buy Celtic symbol jewelry.

When last did you check and really analyse your web site stats?

Your stats can be very revealing, you know?

What keywords and key phrases are visitors using to find you?

If they do not find you through your main keywords, either you must change the focus of your web site, or you must go back to the drawing board with your search engine optimisation.

Where do your visitors come from?

This one is easy. If the majority of your visitors are from outside your targeted geographical area a large part of your efforts are wasted.

Alternatively, look at how you can offer products to accommodate these people, either through affiliate programmes and drop ship arrangements, or by adding a payment sytem in their currency.

What screen resolutions are your visitors using?

Are you designing in 800×600 when the majority of your visitors use 1024×800? if so you are wasting 25% of your screen space!

Which day of the week are you getting your most traffic?
This would be the time to put up your special offers, your new products, etc. This is the time you will probably get the best results the quickest.

How long does your visitors stay on your web site? And how many pages does a visitor look at on average?

Which pages are they visiting? And if they visit your sales pages are they clicking through to the order page? And if they are clicking through to the order page, why aren’t they buying?

Which pages are not loading, giving 404 errors?

By working your stats you can probably increase your sales by 20% to 40% with very little effort.

Go check you stats!

Jens

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Jens du Plessis is an Internet marketing consultant and webmaster of a number of marketing web sites. Visit http://www.webmarketingsa.co.za